How to Choose The Right E-Commerce Platform for Website Development

There’s a lot more that goes into building a successful e-commerce business than you can conceive. While some talk about e-commerce like its a fully automated business model, it’s clear that your business has to be careful about which e-commerce platform it chooses for website development. E-commerce can be just as challenging as any other business model. Many third-party platforms like Shopify, BigCommerce, WooCommerce, Magento or Volusion are there.

ecommerce platform

But perhaps the best solution to meet the unique needs of a business is a e-commerce platform for website development that is diversified and versatile. The biggest challenges that come in e-commerce is understanding the limitations of popular third-party platforms. Many e-commerce platforms rely heavily on third-party apps to provide basic functions. This makes it essential for vendors to install multiple apps with subscription fees and figure out how to make these work together.

A Big Market, A Bigger Question

When one looks at data, it’s easy to see that the e-commerce platform market is booming. In the second quarter of 2017, online sales touched USD 100 billion. Amazon’s total sales on Prime Day in 2017 were more than USD 2 billion alone! It’s safe to say that the e-commerce business model yields profits for vendors as well as platforms. While choosing the best e-commerce platform, it is important to zero in on the best e-commerce website design company. That way, the e-commerce solutions one gets are exceptional.

What To Consider While Choosing an E-commerce Platform?

1. The Cost

All platforms come with certain costs. This means if one is coming out with a new business or launching a fresh product line, the company should be able to support the cost of the e-commerce platform, before spending the cash. This is why e-commerce entrepreneurs need to work in the cost from the start. Remember that the e-commerce platform for website development is an investment for your business, and an important one, at that. So don’t compromise on quality. Another point while considering cost efficiency is whether you’ll be paying a flat fee every month, six months or more, or you have to pay more for bandwidth, storage of server, transactions, apps and plug-ins across the road. All these costs need to be factored in to your decision, so that they fit well with the business model and the present cash flow.

2. The Research

Just like purchasing any other equipment or tool, your purchase of the e-commerce platform should be carried out only after research. Don’t base purchase solely on the marketing campaigns linked with a particular brand. Take the time to do research on the platforms being considered. Get in there and ask all your questions. You need to be sure you understand what you are signing up for, and the functionalities you need for your business to function well.

Check and see which e-commerce platform for website development fulfills all the functions your business needs. Even ask about the most basic features such as automating mails to customers or editing orders. Bear in mind that e-commerce platforms are marketed in a certain way. You need to read the fine print and understand the potential virtues and pitfalls of an e-commerce platform before committing to the purchase.

3. The Applicability

You need to make sure the e-commerce platform is such that your team can use it with ease. A product experience can differ based on its UX and UI. Before signing up for a certain platform, you need to be able to think whether your team and group of professionals can handle all the maintenance requirements and operational processes. You also need to check which interface suits their requirements. If the interface is clunky or chaotic, this can cause a lot of problems and dent the business productivity.

E-commerce platforms may make it easier to sell products and services to customers and ensure the transaction process is streamlined. But if the platform does not fulfill these primary goals, it is not the right fit for your company.

4. The Company

Selecting the right e-commerce platform for website development is also about choosing a reputed solutions provider. The last thing you need while selecting the e-commerce platform is one which has server issues. A poor hosting platform can impact search engine rankings by raising downtime or causing load times to lessen in speed.

Before signing on for an e-commerce platform, check if the company provides 24/7 support and daily backups of the site. Additionally, will your site be on a shared server and what are the security implications of that not to mention whether outgoing emails for companies on the server will get blacklisted as spam due to server sharing? These are the questions you need to ask, because ultimately, you need an e-commerce site that converts traffic to sales. The site needs to have impressive uptime and the platform must be reliable and effective.

5. The Theme

Choosing the right e-commerce platform theme is important, too. The theme reflects the site’s identity throughout. Themes control the style of the website, and its appearance and feel.

6. The Integration

Another factor while choosing e-commerce platforms are the integration and plug-ins. Most platforms have tools for running a business. Your company needs to determine which plugin will work best for you. Think of the tools you need or use for your business. Accounting plug-ins can help with revenue, sales, taxes and profit computation.  Email marketing tools keep businesses in touch with consumers. The platform should also help in rewarding customers for using products, and have apps for easy product shipping.

7. The SEO

SEO is another factor on which the e-commerce platform must be evaluated. It is extremely beneficial to have a store that ranks highly in terms of search results. The site should have SEO-friendly features such as a blog section, a review section and the chance to use your domain name. Considering that 60% of searches are on smartphones and purchases are becoming the privilege of the mobile shopper, your e-commerce platform should also be mobile-first and responsive.

8. The Customer Support

Customer support is another area on which e-commerce platforms must be evaluated. Software outage or server downtime can have severely negative repercussions for your brand. This can impact the revenue and the brand.

9. The Security

E-commerce platforms must support HTTPS and SSL for encryption and safety of your customer data. Your e-commerce platform should also be compliant with regulatory guidelines.

10. The Scalability

Finally, you need an e-commerce platform that can grow with your business. Scalability is, therefore, a very important feature of this platform.


While the many features and benefits of e-commerce platforms are present, while purchasing the right platform, you need to check everything from pricing and payment to integration capabilities and scalability. Choose the best e-commerce platform with Mart2Web’s amazing, feature-rich system at your service. Give your e-commerce company the boost It deserves by choosing Mart2Web, the go-to e-commerce platform for businesses seeking growth.

Read more interesting facts about e-commerce platform Mart2Web and understand why tech-savvy clients prefer this solution by Sankalp. Find Mart2Web on Google Plus, LinkedIn, Twitter and Facebook. Or visit the site. Get the latest information about Mart2Web today!

Author: blogmart2web

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