Tips to Create SEO Friendly Ecommerce Website
Gone are the days, when eCommerce was synonymous with giants such as Amazon, eBay, Flipkart and the likes. Thanks to the ever-changing landscape of technology today you have a surplus of solutions, tools and strategies that makes it relatively easy to build an eCommerce website. With all these options it is so much more practical to integrate SEO techniques for your website and pull up your search engine rankings, which otherwise would be a difficult to implement especially if you are an eCommerce novice.
Before we begin to look at how exactly can you create an SEO friendly website, let us just take a quick look at some statistics which highlight why exactly is building a SEO relevant website so crucial. Going by numbers more than 50% of online shoppers begin their online search with a search engine, that just means if you are not going to found by search engines you have completely lost on new customers. The last decade has seen a big shift towards online marketing, enabling eCommerce brands to establish to their eCommerce websites successfully eliminating various concerns such as broken links, replacing duplicate content, compressing product images, and updating meta tags. The credit goes to SEO.
Optimizing all the information for your website – As your website is your asset, you have to ensure that your are optimizing it in the best way possible so that it ranks higher in the search results. For this you should choose keywords that identify with your business, services and locations, offerings. Along with this you should also include as much about you local area, as this additional info will improve your website copy for customers, but also improve your search visibility as a local business.
Build on your link building strategy – The links that are displayed on your website to and from other websites plays a crucial role in building the SEO visibility for your business, as it helps to establish authenticity and credibility of your website. What will also help is to use social media platforms such as Facebook, Twitter, etc to share links to your website, along with including your website link in emails, newsletters and other related updates to your customers. At the same time make sure that the strategies you employ are fool proof, refrain from linking to businesses that may not be authentic and have no relevance to your business. One of the absolute ‘NO’ is to create link schemes such as spamming your business’ domain on other websites, forums or blogs. Such activities will pose a serious threat to your authenticity with search engines and will hamper your visibility in search engine results.
Develop your social media approach – Your presence on social media platforms will deeply impact your visibility for local business search results. The more passionately you approach social media, the better your chances to rank higher in search results and gain customers. Leverage social media channels such as Facebook, Twitter, Pinterest, Instagram and others to regularly engage with customers. The higher your engagement, the higher your pages will appear in search results. It is a good idea to understand the taste and preferences of your target audience, based on these and trends that currently hold sway you can curate blogs or posts that are relevant to your customers, share updates on new products, plan giveaways, promotions, deals etc. And most importantly always respond to your customers who reach out to you through social media with queries, concerns or feedback.
Opt for a digital specialist – It is quite understandable if you feel a little inadequate in engaging a successful SEO strategy for your eCommerce website. You can always seek out professional help with a eCommerce website design company, who have consistently proven themselves with their eCommerce solutions. Trusted professionals use time tested strategies to brings out the balance between On – page and Off – page SEO tactics to optimize both search engine and social media channels which will see an marked growth in organic traffic as well as conversions.
At the end of the day, it is all about uniquely positioning your brand, in this case your eCommerce website in search engine results. These effective tips to create a SEO friendly website are absolute ways to boost the visibility of your business in search engine results as well as significantly improving your customer reach.