E-Commerce Store Can Actually Boost Your In-store Sales Too!
E-commerce stores are a boom in the current economic scenario as the industry size is growing tremendously across the globe. Businesses are going lengths to make their presence felt online. But, this growth shouldn’t be mistaken as a shift from physical to digital markets completely. The consumers across the globe love to go shopping as an activity, many customers prefer choosing the product in E-stores and then buying from the physical marketplace. These and many similar buying behaviors are noted globally in surveys and market analyses.
The real question which arises here is how a web store increases the footfall in the physical store!
This shouldn’t be really difficult to understand if we consider the following factors –
- The buying is not always triggered by a need – The consumers don’t always buy a product or avail a service only when they need it; some needs can be created as well.
- The biggest edge that a web store provides to your physical store is free publicity. Yes, it has to be understood that if you were to publicize your store then you might have to publish classified ads etc. which would cost a lot but one promotional blog will always be there on your website and unlike a local daily, will catch a global audience for you.
- The main reason why the footfall will increase has a lot to do with the weekends. Weekend is that hour on the clock when people get time to go out, and shopping still remains a top weekend activity. If you have a web-store, people can browse your products from the comforts of their home and when they actually decide to buy them, they can visit you in the store to ensure they get what they saw!