This festive Season, Go for Mobile Responsive Ecommerce Website

How are the websites viewed nowadays?

Earth is turning into ‘Mobile Planet’. Mostly everyone has a mobile.

graph mobile website

The above statistics by Statista clearly shows that there are over 600 million mobile phone users in 2015 and that is on the rise. Websites are no longer viewed only on desktop. But also on smartphones, tablets, notebooks.

Amount of mobile users have overtaken the desktop users

mobile vs desktop

Morgan Stanley Research clearly indicates that internet mobile users have overtaken the internet desktop users.

Current age is the age of Digital Revolution. Use of mobile internet is increasing day by day. You will find people literally everywhere from public gardens to bus-stops to restaurants browsing through their mobile. Life seems to slow down without mobile presence. For these very reasons, it becomes extremely crucial for the businesses to have a mobile responsive site.

What is Responsive Web Design?

responsive_web_design

One website for multiple devices.

Responsive web design (RWD) means designing the website which can be viewed on wide range of devices-from desktop to mobiles. The view of the website largely differs on desktop, on laptop and mobiles. This type of designing approach automatically reformats the page according to the device on which the website is viewed. It also integrates special mobile aided navigation and touch screen adaptability. It is equally favourable for desktop as well as mobile users.

Initially, if the visitor visits the site from mobile, he used to get redirected to mobile website after detecting the type of device used by him. But now the number of various types of mobile has increased in many folds and is on the rise. Hence it is no longer feasible to design separate mobile website for every specific device. It is costly in terms of time and maintenance cost and not search engine friendly.

Why Mobile responsive website?

  • Surveys:

According to Vserv Report:

  • 91% consumers use mobile apps and websites right from research to purchase.
  • 42% consumers use smartphones from the beginning of their purchase journey.
  • 24% consumers use smartphones for product evaluation
  • 10% consumers use smartphone to conclude shopping journey by buying
  • 10% consumers use to write reviews and/or stay engaged

As quoted on Exchange4media:

Narayan Murthy, Ex-Vice President – Global Sales & Strategy at Vserv said “To capture this audience, brands need to make sure their website is responsive to the common interaction patterns of tablet users, and ensure that the customer journey from discovery to purchase is both easy and enjoyable”
“This means providing a great shopping experience on a device that is tailored to the unique context of a large touchscreen. After all, users swipe, prod, rotate and hold their tablets like a book while lounging, walking, chatting and watching TV. These actions don’t automatically translate from a desktop environment,” he added.

  • Google likes it! Google will reward you.

1429614673-Google-s-New-Algorithm-Update-Reward-Websites-that-are-Mobile-Friendly-Cover_640_165_80shar-20

  • Google announced on its Webmaster Central Blog back in February and since then educating the marketers and website owners the change effect. They explained that: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
  • Thus when Google likes it, Search Engine optimization is best done!
  • Again using single URL with RWD makes it easy to crawl and index for the search engines.
  • Reduced Bounce rate & better user experience

What is Bounce Rate? Bounce rate means, it is the rate at which visitor visits the main page of the website but leaves it without visiting the other pages. But RWD offers adaptability to various devices, hence user gets ease to access the full site which leads to better user experience and low bounce rates.

Content duplication is no longer required

  • Without Responsive Web Design (RWD), businesses will have to manage two websites with duplicate contents
  • Google does not like sites with duplicate content.

 Increase site speed

  • In RWD redirection is not required, hence the speed with which the site uploads is reduced than with websites which has to direct to the mobile sites.

Easier long term maintenance

  • The adaption to RWD takes longer time to design and develop. But once they are up and running they are there to stay longer. SEO campaign, Maintenance, upgrades and support will be concentrated only to a single place. This saves time and money.

 Higher Conversion—Improved ROI

  • If the website is platform optimized and consistent, then irrespective of any platform, it will be able to give a better experience to the visitor which in turn generate leads and improve engagement.

If you want your Ecommerce website to take maximum advantage of people going mobile, then to have responsive web design is the solution.

Sankalp’s Mart2Web provides this feature which can grow your business by adapting to newer technologies.

 

Author: blogmart2web

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2 Comments

  1. Hey Mart2web! I follow your blog on regular basis. Such a informative one.

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    • I find it insightful to read your blogging. Keep up the good work.

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