Why do you Need to Make your Website more Mobile Friendly?
Have you ever asked yourself this question? Or rather do you need to ask yourself this question? After 2012 there has been a considerable shift in online shopping trends. Smartphones are other mobile devices have now become the preferred devices for accessing the internet.
Corroborating to this shift in trends, Google has announced that “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices…..”. This update would greatly penalize your website if it is not mobile friendly, your website would not figure in mobile searches, making you stand to lose your customers.
This announcement has placed a spotlight on the intricacies of the mobile compatibility of a website. As per Nielsen’s report “Mobile shopping is gaining momentum among U.S. consumers, as more than four in five (87%) smartphone and tablet owners say they use these devices for shopping activities…”
The number of people using smartphone and tablets for shopping has risen considerably over the last few years. Hence it has become extremely important for a retailer to adapt their website in order reach consumers effectively on any screen, irrespective of the size.
Having a mobile-friendly presence gives shoppers the freedom to shop at their own convenience and leisure and also promotes impulsive purchases. One thing is most certain, if you do not have a mobile friendly website, you are most definitely loosing business.
Hurry up! Make your online store mobile friendly. visit us at www.mart2web.com