Google’s GOSF Kicks Off From Today
Most online shopping sites this month are sporting a GOSF offer, which makes us wonder about what actually is GOSF. GOSF is the abbreviation of Great Online Shopping Festival. It was a concept developed by Google India on 12 December 2012 in collaboration with a number of Indian online shopping portals. The main goal GOSF was that the online shopping sites would offer heavy discounts for one day, in order to promote the sale of their products.
The concept of the one day shopping sale originated in the United States, where the day after thanksgiving, also known as Black Friday is a day where retailers offer the maximum discount to shoppers. Some discounts offered are so attractive that shoppers keep a vigil outside the malls to avail the discount. The one-day online sale in the United States is known as Cyber-Monday. In China this day is observed on November 11 and is also known as “Singles Day”.
For the first GOSF in 2012, Google partnered with a number of E-Commerce sites like, Flipkart, HomeShop18, Snapdeal, IndiaTimes Shopping, Infibeam and MakeMyTrip which participated. These online shopping sites created a specially designed landing page which engaged users through games and displayed offers and redirected users to the dedicated landing pages of E-Commerce sites to do the transactions.
The first GOSF was disappointing for many shoppers are the discounts offered were marginal.
In 2013, lifestyle product majors, Jabong and Myntra also joined the GOSF. There were over 200 online retailers who had collaborated and it generated traffic of over 2 million visitors of which half of them were women. Daily sales increased almost 3 to 4 times. Google claimed that it was a huge success and had to be extended by one day.
In 2014, GOSF will take place between December 10 – 12, and involves 450 online retailers. This year the heavily discounted products would be displayed.