Does Thanksgiving Mark The Commencement Of The Shopping Season?
Thanksgiving, is a national holiday celebrated in the United States and Canada. It is traditionally a day, celebrated to give thanks, for the blessings and acknowledge the kindness bestowed upon us. Families generally like to reflect on the year that has passed by and give thanks for the blessings they have received. People travel thousands of miles to spend time with their loved ones, even professionals use this occasion to take a long weekend. The highlight of the day is eating the Thanksgiving dinner with your loved ones.The long weekend of Thanksgiving also sets the tone for the holiday shopping season.
However in recent times the very essence of Thanksgiving has been lost in the sea of bargain sales, as Thanksgiving also signifies the conception of two of the major shopping days in the retail calendar, Black Friday and Cyber Monday. Black Friday a term coined by many retailers, to mark the kickoff to the Christmas shopping season, is the day after Thanksgiving. It is one of the major shopping days of the year.Retailers generally offer the lowest price of the entire calendar year on several items ranging from electronics to home essentials. In recent years the popularity of Black Friday has increased so much, that people have started to camp outside stores overnight to increase their chances of getting a chance at the big-ticket deals.
Cyber Monday is the Monday after Thanksgiving, and has been heavily promoted by e-commerce retailers as a day of shopping with exceptional bargains. A number of online retailers learned, that their sales had increased considerably on the Monday after Thanksgiving, a trend that encouraged them to offer huge discounts and promotions on Cyber Monday. It has now become an international term used by online retailers across the world. While some of the discounts are not as huge as the ones offered on Black Friday, they are still some of the best deals of the holiday season.It gives customers the chance to shop online for sales for deals and specials which they have missed out on Black Friday.
Until a few years ago, Thanksgiving was spared from the retail shopping deals and offers. However, now in order to get ahead of online competitors, who have successfully raced ahead on sales in the past couple of years, the brick and mortar rivals are aggressively pushing attractive deals into Thursday. In most places, despite the protests and the grumbling, these earlier openings have succeeded in drawing even reluctant shoppers to stores, for the fear of missing out on these deals.The overall message that retailers are trying to get across is that “We’re not opening on Thanksgiving for any commercial gains or anything. We’re doing it simply to keep our customers happy”.
Thanksgiving deals triggers a flood of retail offers and deals which are then carried forward to the rest of the season, leading right up to Christmas. It translates into an entire shopping season, which has really profited all retailers, online and brick and mortar stores.So come this Thanksgiving, whatever your shopping style, let the frenzy begin!