E commerce Retailing Ideas for Christmas and New-Year
Sound quirky yet most promising! We are taking about ways to increase the sale of your online store this Christmas and New-year season. Never late than before! Still there is enough time to get decked your ecommerce store for festivity. Here we go:
Wrapped it: Oops… Hold on, not indeed wrapped up your business, wrapped the gift instead. Most of the online buyers buy gift online to please their near and dear ones. Clear and prim ecommerce policy that clearly define how gift wrapping would work can do wonder for your online store. It would be recommended if you include preference for the color and style of gift wrapping.
Make return policy clear and proper: In addition to delivery customer are most concerned about return. In this festive season people mostly consider product that can be gifted or use in personal. Make your return policy very clear and it should be defined e.g. ‘Return policy for 60 days’.
Delivery date: Most Important! Ordered product need to be deliver within stipulated delivery date. In order to avoid ambiguity adhere to your delivery promises.
Count down: To attract more buyer change the theme of your e store vary obvious and make them feel that ‘train is shooing away from station’. Play the countdown game: 10 days left/9 days left in order to keep the customer flock in your site.
Change theme: It is recommended that you change the theme everyday if not possible very alternate day during this season to keep a fresh feeling every time customer log in.
Do something for the Kids: ‘Santa theme or bag full of goodies’, co-relate with kids hence add credibility to kid specific sites. More-ever general ecommerce store can also opt for some enchanting theme or menu related to Christmas tree/Santa etc. It will enhance the fervor to your store.
Go mobile: Your ecommerce site should be compatible for mobile users as more customers will use mobile for their festive shopping. Go for mobile responsive ecommerce website design.
Promotion: Howz that when you gift ‘small icon of Christmas tree or Santa or New year card’ free with every purchase customer made during this period! This gesture not only fills your customer heart with joy but also promote your store.
Run some contest: You must be active in social media for your store. Run some facebook or pinterest contest which can be used to share some recipe, photo or some holiday destination. This will keep your fan/follower engage and updated.
Holiday season combined with Christmas and New Year mark most promising time for ecommerce store. Be prepare with all your arm and ammunition and kill the competition with record sale this season. Happy selling!